Mia jeans by Shaft

Introducing the MIA Capsule by Shaft Jeans

The Only Denim That Adapts to Your Customer — 6 Sizes in One!

Available Now – Exclusively for Women’s Boutique Buyers in Canada through Grimwood’s Agencies

Step into the future of denim with MIA by Shaft — a revolutionary capsule collection that’s breaking every rule of traditional jeans. With hyper-stretch technology, size inclusivity, and incredible versatility, the MIA capsule isn’t just a collection — it’s a retail game-changer.

⸻ What Makes MIA So Revolutionary?

At the core of the MIA capsule is a cutting-edge hyper-stretch denim that fits six full sizes in one pair of jeans — yes, six. This isn’t your average stretch denim. Powered by over 13% elastane, the fabric adapts beautifully to every curve, ensuring a flattering, breathable, and ultra-comfortable fit for all body types.

Three simplified macro sizes:

• Size 1: Fits traditional 24–29

• Size 2: Fits 30–35

• Size 3: Fits 36–40

This means easier buying, lower inventory risk, fewer returns, and more satisfied shoppers.

4 Best-Selling Fits – One Powerful Capsule

The MIA collection features Shaft’s most iconic silhouettes, updated with breakthrough stretch tech:

• LOLA – Our cult-favourite bootcut

• DOLLY – A sexy, second-skin skinny

• PINOCCHIETTO SISSY – A playful cropped bootcut

• SOPHIE – Chic, easy, and modern crop

Whether your customer is looking for classic, trendy, or fashion-forward — MIA has the perfect shape, in the perfect size.

Built for Real Life. Built for Retailers.

Retail buyers, this is what you’ve been waiting for. With reduced sizing complexity, less inventory pressure, and lower return rates, the MIA capsule is designed not only for your customer — but for your bottom line.

✔ Fewer SKUs

✔ More sell-through

✔ Inclusive sizing

✔ Unmatched comfort

✔ Premium Italian design and craftsmanship

Why “MIA”?

Because every woman deserves to say:

“My size. My shape. My fit. My skin.”

The name MIA stands for identity, intimacy, and individuality. These jeans don’t just fit — they become yours. MIA is about celebrating every curve, every shift, and every phase of a woman’s life.

🌟 Be First. Be Exclusive.

Now booking appointments at:

• Metro Show Vancouver – August 5–8 & September 8–12

• Prairie Road Tour – Dates coming soon

Boutique buyers: This is your moment to stand out with the most innovative denim on the market. Shaft’s MIA capsule is not sold in big-box stores and is exclusive to premium independent retailers.

Ready to Carry the MIA Capsule in Your Store?

Contact Grimwood Agencies today for a digital line sheet, pricing, or to book your private viewing. Let’s give your customers something to get truly excited about.

📧 cheri@grimwoodagencies.com

Contact grimwood

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