Canadian designer Youmashni Naidoo founded Mashni Jewelry, an Alberta-based demi-fine jewelry brand rooted in empowerment, intention, and everyday luxury. With over two decades as a life coach and entrepreneur, Youmashni brings a deeply personal philosophy to her designs, creating jewelry that is not only beautiful to wear, but meaningful to own.

Drawing inspiration from her rich cultural heritage, love of travel, and lifelong appreciation for fashion, Youmashni designs pieces that feel timeless yet expressive. Each collection reflects a blend of global influence and modern femininity, celebrating confidence, self-worth, and personal style. The brand’s guiding message, “Embrace your light, you deserve it,” is woven into every design.

Mashni Jewelry is demi-fine, bridging fine and fashion jewelry through elevated materials and thoughtful design. The collection features 18–22K gold-plated stainless steel and brass, rhodium-plated silver-tone finishes, and carefully selected natural stones, pearls, and crystals — designed to be tarnish-resistant, wearable, and luxurious at an accessible price point.